Strategic Communications

You think or say it to yourself all the time ---“…if I (or they) had known that, I (they) would likely have done something different, and that would have saved us all a lot of time, money and effort…” 

Strategic Communications is about getting your target audiences the information they need to know, in a way that helps you achieve your own mission objectives.  It is the proactive and targeted development and delivery of key messages, and engagement of stakeholders at the right time, in the right manner, with the right responsiveness to meet your objectives.

  • This capability effectively set positions our clients to build stakeholder trust and confidence and manage change and through well-executed communications and includes:
  • Communications Strategy: Communications Planning/Implementation (Stakeholder Identification, Message Mapping, Measurement
  • Communications Techniques: Marketing mechanisms, Social Marketing, Risk Communications, Social Media/Enterprise 2.0
  • Stakeholder Engagement: Stakeholder Relationship Management, Leadership Messaging, Outreach

Key Outcomes

  • Increased productivity due to increased awareness and understanding of organizational objectives/activities
  • Builds target audience understanding, morale and/or satisfaction
  • Drives organizational change
  • Manages/builds a program and/or organization’s perceived reputation or brand